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WORLD
HEADQUARTERS
6 Sylvan Way
Parsippany, New Jersey
07054
(973) 496-9700
DESCRIPTION
Century 21® Real Estate
Corporation is the world’s largest franchisor of residential real estate brokerage
offices, providing comprehensive training, management, administrative and marketing
support for the CENTURY 21® System. The System is comprised of over 6,200
independently owned and operated offices with 110,000 brokers and agents in more than 20
countries and territories worldwide
KEY MANAGEMENT
- Richard A. Smith, Chairman & CEO,
Cendant Real Estate
- Robert T. Moles, President & CEO
- Michael Trainor, Executive Vice
President of Marketing, Products & Services
- Van Davis, Senior Vice President,
Franchise Services
- Rick Del Sontro, Senior Vice President,
Franchise Sales & Development
- Laura Rednour, Vice President, Awards &
Relocation
POSITION
The CENTURY 21® System is the
Number One consumer brand in the real estate industry, according to an independent study
conducted by Wirthlin Worldwide.* It has been ranked as the most preferred brand by
consumers and possesses the largest network and greatest global coverage than any
competing brand. It is dedicated to continually providing buyers and sellers of real
estate with the highest quality services possible.
GROWTH
Franchise Sales System
The CENTURY 21® System is
actively increasing its presence and market share in the U.S. and globally through the
affiliation of new franchised offices and firms. In 1996, it experienced dramatic growth
in its existing operations as well as in renewals and new franchise sales, increasing
System gross closed commissions (GCC) for new offices by 133% over GCC for offices opened
in 1995, while adding international franchises in more than 20 countries and territories
worldwide.
Technology
Utilizing 21
Onlinesm ,
a proprietary computer network over America Online®, the CENTURY 21®
System effectively communicates with participating brokers to distribute corporate
generated leads, corporate and industry news and information, training and marketing
materials. Brokers and agents use this same network to send and receive referrals.
CENTURY 21 Communities® ,public area on America
Online, is a comprehensive source of information about hundreds of communities across
North America. This resource also provides consumers with a direct connection to local
CENTURY 21 brokers. For access to CENTURY 21 Communities® on AOL, go to Keyword:
CENTURY 21.
CENTURY21.com
gives consumers access to the CENTURY 21 System’s Web site,
where they can easily find offices, property listings, and corporate and industry specific
information.
PowerPak 21sm is a software package
designed especially for the CENTURY 21® System, providing brokers and their agents with
tools to increase productivity, from managing listings to leads management and appointment
scheduling.
CENTURY 21 Televisionsm is a weekly news and
education satellite network. It airs segments regarding various real estate topics
concerning the industry and the CENTURY 21® System.
Brand Extensions
CENTURY 21 Fine Homes & Estatessm
provides a specialized brand to market luxury properties with
exclusively-designed marketing materials and specific worldwide advertising in magazines
that target an upscale market.
CENTURY 21 Recreational Propertiessm markets homes used primarily for recreational purposes, such as ocean-side
condominiums and weekend and retirement hideaways, and advertises in recreation-oriented
publications that target specific lifestyle activities.
CENTURY 21 Commercial Investment
Networksm markets
commercial and business properties throughout a nationwide network of CENTURY 21 offices
and enrolled members who specialize in the commercial market.
CENTURY 21 Preferred Client Club
A customer loyalty program designed to help
CENTURY 21 sales associates maintain consistent and strong relationships with customers
for retention and lead generation purposes. All members receive a five-year subscription
of CENTURY 21 House & Home, a magazine that offers consumers lifestyle features
and tips on a variety of topics regarding home ownership.
Preferred Alliance Services Program
Provides brokers and agents with the
opportunity to generate additional core real estate business by marketing home-related
products and services of top companies, including AT&T and ADT Security Systems. This
program offers consumers, brokers and agents convenient access and cost-savings, as well
as a creative, alternative means of marketing CENTURY 21 real estate services.
The CENTURY 21 System markets real estate
books through Dearborn Publishing, another Preferred Alliance partner. The current book
series consists of guides to buying a home, inspecting a home, and choosing a mortgage,
with more titles to follow this year. They are available at bookstores to help consumers
buy, sell, maintain, and enjoy their homes.
PARENT COMPANY
Parent Company Cendant Corporation (NYSE: CD)
is a global provider of consumer and business services. The company operates in three
principal segments: membership, travel, and real estate. In real estate services, Cendant
is the world's premier franchisor of residential real estate brokerage offices, a major
provider of mortgage services to consumers and a global leader in corporate employee
relocation. Cendant is also the second largest fleet management company. Founded in 1971,
Century 21 Real Estate Corporation was acquired from the Metropolitan Life Insurance
Company in August 1995.
Wirthlin Survey Disclaimer: Source 1997 Nationwide survey of
homeowners. Survey included 1,000 telephone interviews with a random sample of homeowners
from across the USA and was conducted Feb. 7 - 15, 1997 by Wirthlin Worldwide. Survey
results based upon respondents who expressed a preference. 95% confidence interval of +/-
3.1%. Homeowners were asked... "Thinking of different real estate sales
organizations, which one would you say is best at helping people find and buy the right
home?"
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Century 21©
Teramana-Westling, Inc.
4120 Sunset Blvd.
Steubenville, OH
740-264-0300 |
All materials © Teramana-Westling, Inc.
Last modified Thursday, August 22, 2002 |
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